Workcloud Sync is the culmination of over 100+ products acquired by Zebra Technologies throughout 2019-2020. As the lead product designer, I collaborated closely with research, product, sales, and marketing to develop a cohesive strategy to pilot a net new product in just 6 months. The platform consolidated execution, collaboration, and enablement into one connected ecosystem serving retail, healthcare, transportation, and logistics.
0 to 1 project | cross-platform: wearable, mobile, tablet, desktop
Identity systems aren't just about authentication—they're about relationship building. Every identification moment is an opportunity to reinforce value, build habit, and create social capital.
0 to 1 project | digital/physical system design
my role
Lead Designer
team
UX Research
3 Product Managers
Sales & Marketing
20+ Mobile Engineers
project duration
6 months
Our goal was to provide an experience for frontline workers that removed the complexity of multiple apps, creating a seamless integration across data systems, to help them execute faster on the floor.
across retail, healthcare, manufacturing and more
improving communication and collaboration for everyone
supporting communications and operations directly impact the bottom line
targeting key customer problems allowed us to focus our efforts and reduce the excessive portfolio offering
Led a cross-functional workshop to map the entire 100+ product portfolio, distilling everything down to three core themes: Execution, Collaboration, and Enablement. These became the north star principles that every design decision mapped back to.
Developed jobs-to-be-done storyboards illustrating how warehouse workers, retail staff, and healthcare teams would use Workcloud Sync across contexts. These stories became the backbone of both the design rationale and the sales narrative.
The WS50 wearable became a forcing function. Instead of treating it as an afterthought, I designed for the smallest screen first.
This constraint forced ruthless prioritization:
Voice-first interactions (hands often full)
Glance-friendly UI (worn during physical work)
Context-aware intelligence (high-noise environments)
Understanding what features were crucial on a tiny device helped streamline mobile and tablet experiences as well.
We designed and sold in parallel. Prototypes moved directly into sales calls and conference demos, validated by real customer feedback before committing development resources.
Weekly syncs with sales informed design iterations. The rigor that went into getting the story right early helped us successfully launch to eager customers.
Managers need to create and assign tasks, but workers need dead-simple execution on any device.
Tasks are tied to worker identity, accessible from any device with appropriate detail level. Workers can start on tablet, execute on a wearable, and review on mobile as needed.
Zebra Companion suggests next actions based on who you are and where you are.
- Surfaces relevant information proactively
- Enables natural language queries for hands-free scenarios
- Learns from patterns to reduce friction
Real-time task progress, performance metrics, and achievements—with privacy controls. Workers control what's shared; managers see patterns without micromanaging.Managers need to create and assign tasks, but workers need dead-simple execution on any device.
Tasks are tied to worker identity, accessible from any device with appropriate detail level. Workers can start on tablet, execute on a wearable, and review on mobile as needed.
In warehouse/retail/healthcare environments, hands are often full. Voice interaction isn't a nice-to-have—it's essential. Natural language commands with audio + visual feedback, transcriptions, and suggested actions.