Pixability's Brandtrack is a platform that aggregates behavioral signals from YouTube and other CTV platforms to enable marketers to optimize their campaign strategies. I led product discovery calls to research, design and test concepts, created initial prototypes, and continued to iterate on the product post-launch based on real customer feedback. Through this work, I transformed a data-heavy analytics dashboard and managed service into a self-service decision-making tool for campaign managers and advertisers who needed actionable YouTube insights at their disposal.
my role
Lead Designer & Data Designer
project duration
6 months
The modular product architecture allowed customers to customize their subscription by selecting specific features (competitive intelligence, sentiment analysis, brand safety monitoring). Early validation on product-market fit immediately demonstrated that self-service design could inform enterprise pricing.
Maintaining the YTMP certification is based on annual renewal and strict data accuracy standards. Customer trust is not guaranteed but Brandtrack was our opportunity to show that proprietary data can inform actionable products, allowing Pixability to maintain its competitive edge.
Shifted 15% of analyst hours away from repetitive custom reporting toward high-value strategic consulting. Before Brandtrack, teams manually pulled data, built one-off visualizations, and answered the same questions across multiple clients. The self-service platform automated these requests, allowing our analysts to focus on deeper insights.
Created a design framework for how Pixability communicates data across all touchpoints - internal reports, client deliverables, product dashboards, and marketing materials. The guidelines best practices on data visualization, color usage, and content hierarchy so that audiences could focus on insights with the right attention.
